A fake ad featuring Sir David Attenborough has been taken down by Facebook, following complaints about the methods of 'helping bees' purported in the advertisement.
The ad claimed that people needed to feed a teaspoon of sugar-water or honey to bees in order to help the struggling bee population.
"If bees were to disappear from the face of the earth, humans would have just four years to live," the post read.
"If you find a tired bee in your home, a simple solution of sugar and water will help revive an exhausted bee."
The BBC ended up reaching out to Facebook to ask for the ad to be removed, as it appeared to claim that the advise was from Sir Attenborough himself.
While the post seemed rather innocuous, the amount of traction it garnered by what is assumed to be well-meaning people who are concerned about the environment resulted in action being taken.
Experts have said that it is not helpful for the bee population to have sugar-water solutions left outside.
Instead, people are encouraged to plant more flowers in their gardens.