Do you love watching Keeping Up With The Kardashians, Real Housewives, or any other show that showcases the lives of the super rich?
Well, sorry, but we’ve got some bad news for you.
According to a new study from the London School of Economics and Political Science’s department of media and communications, people who regularly watch shows that glamorise fame, wealth and luxury living will most likely be less sympathetic to social causes which help others experiencing poverty or low income.
By examining the media-consumption habits of 487 British adults, between the ages of 18 and 49, in order to see how each was affected by the ways extreme wealth is portrayed.
Each was asked to reveal their attitudes towards, success, wealth, government benefits and “impoverished people.”
They were then asked how regularly they watch shows like Keeping Up With The Kardashians, X-Factor, and The Apprentice, or any celeb-focused tabloids.
They found that those who watched such shows regularly were more likely to have “stronger materialistic and anti-welfare attitudes,” than those who don’t watch them or watched them only sometimes.
They suggested that even one minute of exposure to such “materialistic media” leads to an increase in “anti-welfare sentiments.”
Researcher Dr. Rodolfo Leyva revealed, "The Apprentice, Keeping Up With The Kardashians, and X-Factor are replete with MMMs (materialistic media messages) that are engineered to absorb audiences into the glamorous world of wealth and celebrities, and thus have a strong potential to function as cultivators of materialistic values and attitudes.
“Humans are inherently materialistic but also very social and communal. The way this is expressed depends on our culture. If there is more emphasis on materialism as a way to be happy, this makes us more inclined to be selfish and antisocial, and therefore unsympathetic to people less fortunate.”
You can read more about the study here.
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